Op was a huge “everybody has to have it” brand back in the day. Something happened to Op as the years went by, it died. Somehow Op went astray while other young & hip retailers such as, Abercrombie and Urban Outfitter’s flurished. Op has been in and out of many different retail chains ever since, but never really were able to make the line as successful as it once was. Now, Iconix Brand Group, owners of Op, is trying it once again. Iconix Brand Group is the powerhouse behind the brands Bongo, Joe Boxer, London Fog and Badgley Mischka. Iconix has launched a celebrity powered ad campaign including, singer Christina Milian, Demi Moore’s daughter Rumer Willis, former “Laguna Beach” star Kristin Cavallari and “That 70’s Show” star Wilmer Valderrama. The newly launched Op will be in Walmart stores everywhere.
If you are interested in a job in fashion merchandising, brand advertising, fashion marketing or public relations…check out http://www.iconixbrand.com/join_team.asp
*info from WWD
Tuesday, April 29, 2008
Remember Op "Ocean Pacific"...it's Back!
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